• Continued growth driven by aging populations, rising eye conditions, digital eye‑strain awareness and preventive eyewear demand .
• Smart/AI eyewear: Ray‑Ban Meta tripled sales; smart glasses market forecast growth at >60% CAGR through late 2020s .
• Sustainability & premium materials: environmental concerns and premium frames (titanium, acetate) shape consumer preference and margins .
• E‑commerce & virtual try‑on continue to transform distribution, benefiting digitally native brands like Warby Parker and retail operations of EssilorLuxottica